The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)
by Malcolm McDonald, John Leppard
ISBN 13: 9780750617062
Format: Paperback (192 pages) Publisher: Butterworth-Heinemann Ltd Published: 11 Oct 1993 Other Format: Paperback
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Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts, Tools and Methods
by Peter Cheverton
ISBN 13: 9780749433550
Format: Paperback (384 pages) Publisher: Kogan Page Published: 01 Nov 2000
Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage
by Malcolm McDonald, Linden Brown
ISBN 13: 9780333613511
Format: Paperback (384 pages) Publisher: Palgrave Macmillan Published: 06 May 1994
Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development)
by Malcolm McDonald, Christopher C.S. Tideman
ISBN 13: 9780750620215
Format: Paperback (220 pages) Publisher: Butterworth-Heinemann Ltd Published: 15 Jul 1996
The Who's Who of Leeds United (Whos Who of)
by Malcolm McDonald, Martin Jarred
ISBN 13: 9781859836316
Format: Hardcover (256 pages) Publisher: Breedon Books Publishing Co Ltd Published: 01 Aug 2008
Marketing Plans That Work: Targeting Growth and Profitability
by Malcolm McDonald, Warren J. Keegan
ISBN 13: 9780750698283
Format: Paperback (240 pages) Publisher: Butterworth-Heinemann Published: Jul 1997
Selling Services and Products: A Pictorial Guide for Managers
by Malcolm McDonald, Peter Morris
ISBN 13: 9780750600699
Format: Paperback (72 pages) Publisher: Butterworth-Heinemann Ltd Published: 01 May 1991
Marketing Navigation: How to keep your marketing plan on course to implementation success
by Edmund Bradford,Steve Erickson,Malcolm McDonald
ISBN 13: 9781908999245
Format: Paperback (256 pages) Publisher: Goodfellow Publishers Published: 28 Sep 2012